I’m a full-time web analytics freelancer specializing in Google Analytics 4, Google Tag Manager, and Looker Studio. Having a deep knowledge of all three is an asset as I can see projects through from tracking, to analyzing, to reporting and dashboarding.
I’ve successfully completed multiple GA4 courses and the GA4 certification assessment on Google’s training platform.
Having worked with GA4 since it was first released, I’ve helped organizations of all sizes, and from around the world, take full advantage of this new version of Google Analytics.
Creation of events so you’ll gain a better understanding of your visitor’s behavior, and of key events for evaluating the performance of your site and traffic sources.
The filtering of staff and developer visits to your site, and the exclusion of unwanted referrals, to improve the quality of the data in your reports.
Guidance on your configurations relating to data retention periods, Google signals, and user data collection so you can avoid unpleasant surprises in the future.
Implement the tracking and reporting of ecommerce data so you can evaluate your purchaser’s journey and attribute revenue to your marketing efforts.
Advice and methodology for the effective use of UTMs to track your campaigns across multiple sources such as ad platforms and email marketing.
Audit the performance of your enhanced measurement events to ensure they’re working correctly, and to provide alternative solutions when they aren’t.