Freelance Looker Studio Expert

As a Looker Studio consultant, I help organizations like yours. I’m based in Ottawa, Canada and I serve clients worldwide.

I’m here to bring together your important data into visually-beautiful interactive reports.

I’m a full-time web analytics freelancer specializing in Google Analytics 4, Google Tag Manager, and Looker Studio. Having a deep knowledge of all three is an asset as I can see projects through from tracking, to analyzing, to reporting and dashboarding.

I’ve successfully built hundreds of custom Looker Studio reports and dashboards for clients.

Having worked with Looker Studio since it first came out of beta, I’ve helped organizations of all sizes, and from around the world, take full advantage of this powerful tool.

Below are just a few ways I can help you.

Centralize your reports.

Bring data together from various sources.

Looker Studio is not only a great place to visualize your Google Analytics data, you’re also able to do the following:

Connect to other Google platforms like Google Ads, Search Console, and YouTube.
Connect to marketing platforms like Facebook, Instagram, LinkedIn, and X.
Connect to Google Sheets or BigQuery.
Embed content from other sources, such as Google Docs, Sheets, and Slides.

Make Looker Studio your central hub for all your organization’s reporting needs.

Bring your data to life.

Visualize it, blend it, and interact with it.

As your Looker Studio expert, I’ll apply an array of charts, graphs, pivot tables and visualizations to bring your data to life. These include time series, bar charts, pie charts, tables, heat maps, geo maps, scorecards, scatter charts, bullet charts, and area charts.

I’ll take advantage of Looker Studio’s advanced features to transform and blend your data so it can be presented within the proper context.

I’ll also incorporate various interactive controls to allow report users to dynamically change the data presented, including date ranges and dimension filters like geography, segment, or channel.

Share your dashboards.

Decide who, when, and how.

You decide who gets access to Looker Studio. Leveraging Google Drive technology, you can easily manage all of your users and their level of access – grant individuals or groups the right to create, edit, or view.

Share your dashboard reports in a variety of ways:

Embed your report in any web page or intranet.
Download your report as a PDF.
Schedule your report to be automatically delivered to people.
Provide people with a link to your live report.

I’ve helped others like you.

See what people
are saying.

Danielle - Senior Officer, Stakeholder Relations

“Doug’s services have ranged from trouble-shooting routine issues to the creation of custom Google Analytics and Data Studio dashboard reports for internal and external audiences. Doug has also run training sessions and developed materials to help our team manage our reporting requirements independently, supporting our team as needed with advice and occasionally, an extra pair of hands during peak reporting periods.

Doug is a pleasure to work with and an indispensable member of our team – highly responsive, genuinely invested in our projects, and committed to seeing things through. His work on our custom reports has been exceptional and I would recommend Doug for such work without reservation.”

Scott - President, Marketing Agency

“We are fortunate to have been working with Doug McCaffrey for several years, and we greatly value his additions to our skill set. In every respect, Doug’s contribution has been insightful, relevant and well-received by our clients.

Working with Doug is a pleasure. He is an intelligent and articulate individual who is courteous and respectful. Whether working as part of a team, or independently tasked with a project, he is thorough and conscientious, and always meets or exceeds expectations.”

Aki - Founder, Startup

“From our first call he immediately understood where we needed help, and quickly understood the challenges that our customers faced. He put together a package for us that went beyond our requirements within the constraints of a startup budget.

He was diligent in reporting back weekly, and our team had a clear understanding of the ROI of our spend. He was also quick to change direction and experiment with new tactics based on what we were learning each week about our target customer.

I would recommend Doug to anyone. Doug has deep knowledge in this area and is also a lovely person to work with!”

Charles - Owner, Ecommerce Website

“It’s my pleasure to recommend Mr. Doug McCaffrey. While I’ve been in communication with Doug, I’ve gotten to know him as a reliable person with a strong work ethic. I have no doubt that he’ll create outstanding work.

His use of analytics also enabled us to focus our marketing efforts and budget on markets that generated the most sales and customer interest.

Having worked with other online marketing employees in the past, I can fully appreciate Doug’s proactivity and dedication.

He’s great at working independently and can produce high-level work with little supervision. I have no doubt that he will make an excellent addition to your team.”

Simon - Owner, Ecommerce Website

Ian - Digital Marketer, National Non-Profit

Andrea - Owner, Marketing Agency

Let’s discuss your needs.

Schedule a Free Consultation.

Send me a quick intro so we can schedule a call to discuss your needs and how I can help you achieve your goals.

What can I help you achieve?

© Copyright – Doug McCaffrey – All rights reserved.
Google Analytics, Google Tag Manager, Looker Studio, Google Search Console, Google Ads, and related marks and logos are trademarks of Google LLC.Based in Ottawa, Ontario, Canada – Serving clients throughout the world.