Freelance Looker Studio Expert
As a Looker Studio consultant, I help organizations build, troubleshoot and improve dashboards and reporting systems.
25+ years in web analytics · Hundreds of custom dashboards · Google Analytics Certified
Effective Looker Studio reporting starts before the dashboard.
Looker Studio can make data easier to understand, but a useful dashboard depends on much more than charts and visual design.
I work with organizations that need clear, reliable reporting across analytics, advertising and business data. That can mean building a new dashboard, improving an existing report, or diagnosing numbers that don’t match the systems they’re supposed to represent.
My work regularly involves GA4, Google Ads, Search Console, Google Sheets, BigQuery and other data sources, along with calculated fields, blended data, filters and custom reporting requirements.
I’ve worked in web analytics for more than 25 years and have built hundreds of custom dashboards and reporting systems.
Because my work extends beyond Looker Studio into analytics implementation, data modeling, BigQuery and measurement, I can evaluate the data behind the dashboard rather than treating the report in isolation.
Looker Studio consulting for real reporting problems.
Custom Dashboard Development
I build purpose-designed Looker Studio dashboards around the questions your organization actually needs to answer. Reports can combine analytics, advertising and business data into clear views designed for executives, marketers, analysts or clients.
Dashboard Troubleshooting
When a dashboard is slow, broken or showing questionable numbers, I investigate the underlying cause. That may involve calculations, filters, blends, connectors, source data or discrepancies between Looker Studio and the systems feeding it.
Data Integration & Modeling
Good reporting depends on well-structured data. I work with GA4, Google Ads, Search Console, Sheets, BigQuery and other sources to create a reliable reporting foundation before adding unnecessary complexity to the dashboard itself.
Reporting Automation & Optimization
I improve reporting processes that have become repetitive, difficult to maintain or overly complicated. That can include simplifying dashboards, consolidating reports, improving performance and reducing manual reporting work.
When you may need a Looker Studio expert
Some dashboards are straightforward. Others require understanding the data and systems behind them.
You may need specialist Looker Studio help when:
- Your dashboard doesn’t match the source data. GA4, advertising platforms or operational systems show materially different results.
- Your reports have become slow or unreliable. Large datasets, complex calculations, blends or connectors can make dashboards difficult to use.
- You need multiple data sources in one report. Analytics, advertising, spreadsheet, CRM or warehouse data may need to be combined consistently.
- Your existing dashboard is difficult to maintain. Years of additions can leave reports with duplicated logic, confusing filters and calculations that are difficult to understand.
- Different stakeholders need different views of the same data. Executives, marketers, analysts and clients may require different levels of detail without creating entirely separate reporting systems.
- The problem is really upstream of Looker Studio. Sometimes the right solution is to restructure the data, calculations or measurement before it reaches the dashboard.
The right solution isn’t always another chart or calculated field. Sometimes the problem is in the source data, connector, business logic, measurement implementation or underlying data model.
My role is to trace the reporting path, determine what can be trusted, and fix the part that is actually causing the problem.
How to Get Your Looker Studio Project Started
We’ll start with a quick call to understand what you’re trying to measure, who needs to use the reporting, and what isn’t working today.
From there, I’ll determine whether the right approach is to improve an existing dashboard, build something new, or address issues in the underlying data first.
The objective is a reporting system that is clear, maintainable and trusted by the people who rely on it.