GTM Expert

Freelance Google Tag Manager Expert

As a GTM consultant, I help organizations like yours.

Google Tag Manager Expert in Ottawa

I’m here to help you effectively manage all your tags in one place.

I’m a full-time web analytics freelancer specializing in Google Analytics 4, Google Tag Manager, and Looker Studio. Having a deep knowledge of all three is an asset as I can see projects through from tracking, to analyzing, to reporting and dashboarding.

I’ve successfully created, streamlined, and overhauled many complex GTM containers for clients so they can get the most out of this vital component of their analytics stack.

Having worked with GTM for over 10 years, I’ve helped organizations of all sizes, and from around the world, take full advantage of this powerful tool.

Get the most out of Google Tag Manager.

Custom tracking

Actively track actions taken by your site’s visitors, such as form submissions and click behavior. For example, you’ll learn which links, buttons, and email addresses people are clicking on.

Custom Dimensions & Metrics

Transform your advanced tracking into the rich behavioral data that will allow you to better understand how well your website, and marketing initiatives, are performing.

Ecommerce Tracking

Configure Tag Manager to track ecommerce data and properly format it for Google Analytics so you can start attributing actual sales to your various marketing efforts.

Conversion Tracking

Implement conversion tags and remarketing tags from a variety of ad platforms such as Google Ads, Facebook Ads, Instagram Ads, Microsoft Ads, and more.

I’ve helped others like you.

See what people
are saying.

Let’s discuss your needs.

Schedule a Free Consultation.

Send me a quick intro so we can schedule a call to discuss your needs and how I can help you achieve your goals.

What can I help you achieve?

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    Google Analytics, Google Tag Manager, Looker Studio, Google Search Console, Google Ads, and related marks and logos are trademarks of Google LLC.
    Based in Ottawa, Ontario, Canada – serving clients worldwide.
    UppedGame is Doug McCaffrey’s analytics systems practice.