Freelance Google Tag Manager Expert

As a GTM consultant, I help organizations like yours. I’m based in Ottawa, Canada and I serve clients worldwide.

I’m here to help you effectively manage all your tags in one place.

I’m a full-time web analytics freelancer specializing in Google Analytics 4, Google Tag Manager, and Looker Studio. Having a deep knowledge of all three is an asset as I can see projects through from tracking, to analyzing, to reporting and dashboarding.

I’ve successfully created, streamlined, and overhauled many complex GTM containers for clients so they can get the most out of this vital component of their analytics stack.

Having worked with GTM for over 10 years, I’ve helped organizations of all sizes, and from around the world, take full advantage of this powerful tool.

Below are just a few ways I can help you.

Custom tracking

Actively track actions taken by your site’s visitors, such as form submissions and click behavior. For example, you’ll learn which links, buttons, and email addresses people are clicking on.

Custom Dimensions & Metrics

Transform your advanced tracking into the rich behavioral data that will allow you to better understand how well your website, and marketing initiatives, are performing.

Ecommerce Tracking

Configure Tag Manager to track ecommerce data and properly format it for Google Analytics so you can start attributing actual sales to your various marketing efforts.

Conversion Tracking

Implement conversion tags and remarketing tags from a variety of ad platforms such as Google Ads, Facebook Ads, Instagram Ads, Microsoft Ads, and more.

I’ve helped others like you.

See what people
are saying.

Danielle - Senior Officer, Stakeholder Relations

“Doug’s services have ranged from trouble-shooting routine issues to the creation of custom Google Analytics and Data Studio dashboard reports for internal and external audiences. Doug has also run training sessions and developed materials to help our team manage our reporting requirements independently, supporting our team as needed with advice and occasionally, an extra pair of hands during peak reporting periods.

Doug is a pleasure to work with and an indispensable member of our team – highly responsive, genuinely invested in our projects, and committed to seeing things through. His work on our custom reports has been exceptional and I would recommend Doug for such work without reservation.”

Scott - President, Marketing Agency

“We are fortunate to have been working with Doug McCaffrey for several years, and we greatly value his additions to our skill set. In every respect, Doug’s contribution has been insightful, relevant and well-received by our clients.

Working with Doug is a pleasure. He is an intelligent and articulate individual who is courteous and respectful. Whether working as part of a team, or independently tasked with a project, he is thorough and conscientious, and always meets or exceeds expectations.”

Aki - Founder, Startup

“From our first call he immediately understood where we needed help, and quickly understood the challenges that our customers faced. He put together a package for us that went beyond our requirements within the constraints of a startup budget.

He was diligent in reporting back weekly, and our team had a clear understanding of the ROI of our spend. He was also quick to change direction and experiment with new tactics based on what we were learning each week about our target customer.

I would recommend Doug to anyone. Doug has deep knowledge in this area and is also a lovely person to work with!”

Charles - Owner, Ecommerce Website

“It’s my pleasure to recommend Mr. Doug McCaffrey. While I’ve been in communication with Doug, I’ve gotten to know him as a reliable person with a strong work ethic. I have no doubt that he’ll create outstanding work.

His use of analytics also enabled us to focus our marketing efforts and budget on markets that generated the most sales and customer interest.

Having worked with other online marketing employees in the past, I can fully appreciate Doug’s proactivity and dedication.

He’s great at working independently and can produce high-level work with little supervision. I have no doubt that he will make an excellent addition to your team.”

Simon - Owner, Ecommerce Website

Ian - Digital Marketer, National Non-Profit

Andrea - Owner, Marketing Agency

Let’s discuss your needs.

Schedule a Free Consultation.

Send me a quick intro so we can schedule a call to discuss your needs and how I can help you achieve your goals.

What can I help you achieve?

© Copyright – Doug McCaffrey – All rights reserved.
Google Analytics, Google Tag Manager, Looker Studio, Google Search Console, Google Ads, and related marks and logos are trademarks of Google LLC.Based in Ottawa, Ontario, Canada – Serving clients throughout the world.